noun sto·ry·tell·eur \ ˈstȯr-ē-ˌte-luər , 'lu̇r , - yu̇r
1. an expert in matters of brand storytelling
2. a connoisseur of the storytelling style of writing
Can your brand use an established writer with experience in print and digital platforms?
Can your manuscript use an editor's eagle eye to perfect it and make it shine? Need an editor with critical thinking expertise to advise on structure, voice, pacing and more?
Want to tell the world your story, but don't have time? Or maybe you don't know where to start. Maybe you have a story begging to be told, but need a professional to do the wordsmithing. A masterful ghostwriter will pen your story in your voice. I am a passionate ghostwriter and always get a thrill out of it. It's where the magic really happens.
I'm a copywriter, editor and storyteller with a reputation for conceptualizing and crafting creative, meticulous content. A natural-born brainstormer, I dream in content.
Let's talk. Let's tell your story.
The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
B.A. Fashion Merchandising, Virginia Commonwealth University
M.S., Marketing, Johns Hopkins University
A sense of humor and an insatiable curiosity
MY LATEST WORK. SEE MORE >
2005 - Present
Copywriter / Creative Content Consultant
Creative consultant to clients ranging from U.S. State Department-sponsored programs to small businesses and beyond.
2018 - Present
I provide editorial critiques, developmental editing, line editing, proofreading and ghostwriting. Authors I work with span the fiction and nonfiction genres. In addition to general fiction, I consult on fantasy, YA, mystery, self-help and memoirs.
2017 - 2018
Copywriter → Senior Copywriter
Launched content strategy as first copywriter at Lidl US. Promoted from Copywriter to Senior Copywriter after six months. Led brand storytelling initiative for high-profile company launch, tailoring and packaging key messaging in introduction to new US audience. Projects included developing static and dynamic web content, three sets of email automation campaigns consisting of 5-12 emails throughout specific customer journeys, and developing content for A/B testing.
2015 - 2017
Packaging & Design Analyst
Proactively wrote romance copy for multiple consumer categories, which were displayed online and on product packaging, saving department an estimated $6,500. Proofread and reviewed artwork continuously, ensuring legal compliance, adherence to brand guidelines, and alignment with brand vision for each product range and overall Lidl strategy.